The site has partnered with mainstream brands over the years, such as America’s Funniest Videos and Reuters. The company is based in Toronto, Canada and currently has a team of just under 30 people.įor the past eight years, Rumble has chugged along as a fairly unknown video platform mostly featuring viral videos and cute animal clips. According to Pavlovski, he created Rumble because he wanted to provide (Opens in a new tab) smaller creators with an opportunity to make money with online video content. The video platform was founded in 2013 by its tech entrepreneur CEO Chris Pavlovski after he was radicalized, not by right-wing content, but by Google’s monopolization of the online video ecosystem via YouTube. Rumble, however, wasn’t initially created with the purpose to provide an alternative for conservatives. The conservative platform has become probably the biggest of the alternative social networks, providing right-leaning users with a replacement for Facebook or Twitter. Parler, for example, was founded by conservative developers and is funded by Rebekah Mercer, a prominent donor to right-wing candidates and causes, looking to provide a new online hub for these users. "It’s a platform that still believes in freedom of speech." What is Rumble?Ĭonservatives have been flocking to alternative social media platforms as sites like Facebook, Twitter, and YouTube have updated their policies and widened the scope of banned content featuring hate speech, harassment, and dangerous disinformation. "This is where I’m going to put up the vast majority of my video content," Don Jr. (opens in a new tab) (Opens in a new tab) ![]() ![]() Over the weekend, the eldest Trump child even posted a video explaining why he would be using Rumble for his video content from now on. ![]() Over the past week, he has repeatedly used his Twitter account (Opens in a new tab) to boast about the "level playing field" Rumble provides for conservative content. has also been promoting Rumble on other platforms too. While former president Donald Trump may no longer be posting after being banned from most major social media sites, his oldest son is testing the waters at one of the newest video conservative-friendly video platforms: Rumble.
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